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Top 5 Reasons to Use Animated Videos for Business Marketing

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing video, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing video, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

1.   Clear and precise storytelling

Have you ever seen a video that just kept prolonging the main message? Well, that’s exactly what Animated Videos aim to change. Animated videos are beneficial because of how precisely a business can market themselves and get their messages across without beating around the bush. Let’s assume that a hospital would like to make a video to investors to place their faith in expensive equipment. A Healthcare Animated Video would make things easier for both the presenter and the viewer because of how easily a business can present its data visually in an engaging manner. And all this can be done even if the video is only a minute long. And thanks to the possibility of presenting infographic data on the video, a large number of facts and figures can be shown on the video while the narration makes it easier for viewers to absorb the information without straining their minds.

2.   Easy to make & Budget Friendly

If you’ve ever taken the time to visit a video shoot for a commercial, you’ll know that to shoot a simple 15-minute advertisement, an entire production crew would be required. This includes set designers, directors, producers, actors, and many other people. All of which would have to devote their entire day and be paid huge sums of money for a measly 15-minute-long video. On the other hand, creating an animated video would be much easier and cost-efficient for the same commercial. The only crew required would be an animator, writer, and voice-over artist. That’s all. Although it might require more time to put in the final touches, creating an animated video is nowhere near as hectic as shooting a video commercial.

3.   No Restrictions & Endless Possibilities

Another reason that animated videos should be considered over real-world videos is that the latter is limited by arbitrary things such as the laws of physics, personal preferences, and other small factors. While on the other end of the spectrum, animated videos allow you to make your characters do things that seem impossible. For example, Red Bull often uses animated video ads in which their main character sprouts wings and flies off into the sunset after taking a sip of the tasty drink. Now imagine how exhausting and time-consuming it would be to make a real human sprout wings that seem believable to the audience. The level of detail required would simply be too much for small businesses to get right within their budget. Animated videos allow brands as big as Red Bull to make engaging ads, which is why we believe that they are the best choice for any brand that wants to make their products seem enticing without emptying their wallets on a simple advertisement.

4.   3D Animation Quality Has Improved

A few businesses may be pondering over the graphic quality of animated videos versus real-world videos. But that’s only because of a lack of knowledge about the animations industry. Over the last 5 years, animation has become almost life-like and is being used in many different ways. Take gaming for example. It is a field that is filled to the brim with animations that capture the attention of its users by placing them in an animated world that seems almost as real as their actual life, except for being better in several aspects.

3D animation has come so far from the days when a face would just seem like a drawing. Today, animated videos are capable of showing human faces with a few slight contours thanks to motion-capture technology. Furthermore, even amateur animations can be made to look like real human beings thanks to animation engines like Unity 3D. It would be foolish to say that animations can’t keep up with real-world content. On the contrary, the opposite just might be true; real-world videos simply can’t keep up with 3D animations today.

Conclusion

Many businesses want to market themselves to larger audiences in the 21st century, but some just don’t have the resources. And while some do have the resources, they lack the awareness to know about the various technologies that are out there for them to use. Although the last century has focused entirely on video content, far too great of a share has been given to real-world videos. And that is about to change soon, thanks to 3D animation.

Animated videos continue to engage audiences around the world thanks to the unrestricted possibilities it allows content creators to play with. And not only that, but animated videos are also far easier to create and edit if necessary. That too without putting too big of a dent on a company’s marketing budget.

Many content creators are happy with the current level of precision that Animated Videos provide when it comes to storytelling and advertising businesses. Although, the fun doesn’t stop there. The Animated Video industry is sure to leap bounds ahead of more conventional video-graphic mediums with the emergence of Virtual & Augmented Reality. Whether a business chooses to adapt to the changing times is up to them, but the evidence speaks for itself.

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6 Things to Know About Corporate Animation Video


Corporate Animation Videos are the most utilized animation in 2021, but before we begin what is a corporate animation video and how is it excelling so much in every industry?  Corporate animation videos are basically animated videos used by businesses as a marketing and storytelling tool, most of the name-driven brands benefit from their results to the fullest as these videos have a higher reach and are also more engaging than any other form of video.

Animation is a powerful tool to have a grasp of your audiences’ attention, these videos are capable to keep the viewers entertained while educating them about a certain subject. The 3D characters and illustrated processes comprised animatedly in a perfectly structured video are what bring ultimate results to the business in terms of excelling in the market amongst competitors or increasing sales.

How to Construct an Effective Animated Video?

If you are looking for a corporate animation there are certain things that you should keep in mind before starting with your animation process, in this article Animation Iconix has featured the 6 most crucial mainstays of corporate animation videos that drive exclusive results.

Table of Content

  1. Keep It Short and Precise
  2. Add a Human Touch
  3. Avoid Text Over boarding
  4. Feature Your Brand & Logo
  5. Add Entertaining Elements
  6. Keep It Relevant to Your Target Audience

Keep It Short and Precise

The most common mistake that brands make with their videos is not trimming the length of the video, the audience often gets bored while watching promotional videos therefore it is better to keep the length of the video short. Short videos automatically get more views than the rest, people prefer being informed through videos over text but sometimes it turns the other way around because of the length of the videos.

Keeping the video short doesn’t mean that you leave details of your brand or product out. To benefit from your video, make sure you have put all the important information in the video. Your audience is looking for a video that is short and precise!

Add a Human Touch

Corporate animation video is all about building trust between your brand and the potential customers perhaps you can even create a connection by integrating customer testimonies, or featuring your loyal customers in the video.

People always choose the brand that sends a significant message to them. As a consequence, showing the informative components of your product to your clients is critical to creating a highly engaging corporate video. Customers will undoubtedly choose you over your competitors once they understand how your brand can help them.

While creating an animated video you should always keep an ideal buyer persona in mind. If you have this persona in mind, you can simply increase brand recognition and educate your current clientele.

Avoid Text Over boarding

It’s counterintuitive to add too much text in an animated video. Instead of aiding your audience’s retention, it detracts from the aesthetics and attractiveness of the video material. The words you provide should complement the video’s topic and add to its visual appeal.

Feature Your Brand & Logo

Why do we produce animated videos in the first place? Isn’t it the most typical response to advertise our brand? The obvious approach to advertising your brand is to use logos and taglines effectively. Your logos should be simple and easy to recognize.

In this regard, the well-known explainer video company “Animation Iconix” advises putting the logo of your brand in every video so that your audience can quickly recall the legitimacy of your brand even if they watch a glimpse of it.

This implies that you don’t have to stick to employing your branding. Logos that are used as a corner badge, a watermark, or anyplace else that is noticeable and attracts attention are always successful.

Add Entertaining Elements

People recall approximately 20% of the things they read, 10% of what they hear, and about 80% of visual components. This is why your video animation must be a powerful extension of your brand so that when people see it, the picture of your company is imprinted in their brains.

As a consequence, while making a corporate film, using your brand’s distinctive entertainment features will provide incredible benefits.

Entertaining components include visual characteristics such as brand colors, logos, and interesting characters. It contains details such as who your target audience is, what your specialized sector is, and how you direct your messaging, whether to B2B or B2C businesses.

Keep It Relevant to Your Target Audience

Animated videos are not similar at all; some are more efficient for particular groups than others. If you’re creating an animation for kid’s items, for example, the “save-the-world” concept isn’t going to work–you’ll need something that’s suited to children but being entertaining to parents. Before you start creating your animated video, you need to find out the purpose and the audience of the video Otherwise, you will end up wasting a lot of time and money.

Conclusion

We have covered six things you must know about producing a successful animation video in this article. The first thing to remember is that business animation videos should be short and precise. Utilize textual content sparingly in your animated video; only use it when it is required. Also, ensure that your brand gets adequate exposure throughout the animation! Remember how essential each video objective is? It is critical that the audience feels something when viewing your animated business video, whether the objective of the video is to make people laugh, weep, or be excited–whatever feeling they desire.

You should also ensure that any animation you design is appropriate for the audience. not every animation video is made for the same purpose, make sure you know who you’re making the animation for before you begin.

Animated Videos,

Key Elements That Will Result in an Incredible Website Introduction Video

Intro videos show what your business is about in a manner that words alone cannot. Rather than discussing how your product or service works in long, complex language, you may illustrate it in a few short steps. The opening video informs the audience about your product/service and company while also establishing the tone for your brand and the remainder of your content. Assistance from an introduction video production company can be very helpful indeed and it has almost become a trend. Their assistance helps entities to swiftly convey their business’s idea, product or service to their
targeted audience while keeping them entranced and interested.

These videos also encourage visitors to spend more time on your website by keeping them engaged with the content on the page. They’ll be more likely to visit pages other than your site’s homepage after watching your video to learn more about your products and services because they’ll feel more connected to your company.

While it is true that videos have a significant beneficial influence on virtual enterprises, they are also sometimes overlooked by customers because they are available on nearly every other online platform. We have mentioned a few main suggestions in this article that will work best for you in order to make your Introduction video distinctive and recognizable.

  1. Understand The Purpose of the Video
  2. Relevant Background Music
  3. Quality of The Video
  4. Length of The Video
  5. Call to Action

Understand The Purpose of the Video

The most crucial element that needs to be considered before creating an introduction video is to have a complete understanding of the purpose of the video. The reason this is so crucial is so you could set the tone of your video accordingly. If your video isn’t relevant to the purpose of your business or if it’s unable to attract your targeted audience, then it means that all the efforts and time invested in the video have been wasted.

Hence it is important to first analyze each and every edge of the business and the audience before moving onto the productions of the video. An introduction video works as a guidebook to the visitors this is why it should reflect the primary purpose of the business in the first place.

Relevant Background Music

Music plays a vital role in videos as it is able to touch the emotions of people. Music develops a certain kind of interest which is undoubtedly a plus point when it comes to attracting customers to the business. As soon as the music enters our brain, it is more than able to trigger pleasure cores that are prone to release dopamine.

But having too much music in a video can also result in unsatisfactory results as it can offend the viewers or give them a gesture of unprofessionalism. In the introduction video of your business always use calm music or low tones that make the viewers feel comfortable. These low tones will make your viewers realize the professionalism in your video, as well as boost the smoothness of transitions between different scenes and ideas that are incorporated in the video.

Quality of The Video

While creating a video that represents your brand make sure you don’t compromise on the quality. You should rather go beyond your limits to improve the quality of your video, so you can give your customers the best visual presentation. The quality of the video is the most important aspect of any video as poor quality will only make your brand look ordinary or not worthy amongst your competitors.

Customers and visitors of your website will also get a negative perception of your brand because of the poor quality of your video. Therefore, always consider using the best gear to shoot the video and the best tools that are required for the production. Even if you’re going to bring your team and office in front of the camera, make sure everyone is dressed well or looks good and the area is immaculate to shoot a video.

Length of The Video

The biggest mistake that most brands make with their introduction video is not trimming the length of the video. when it comes to an introduction video animation company always remember that the audience is not watching it for entertainment. They are watching it to educate themselves about your brand/products or services so the shorter and precise it is, the better it is for your brand. People on the internet avoid or ignore watching such videos that are lengthy as the longer videos are always boring and time-consuming.

So, in order to maximize the impact of your intro video, it is important to make sure that the video is short.  In order for you to capture and preserve their consideration, your video must be between 2 and 3 minutes long.

Feature Call to Action

Having a well-structured animated video is not the only thing that needs to be taken care of as it won’t matter if you aren’t directing your audience to the next step. Avoid abandoning them or leaving them in the dark about how to reach you. A Call-to-Action should be included at the end of your website’s introduction video.

call to action is the action you want your viewers to take after they’ve seen your video. The ultimate objective of this feature is to get site visitors to give you their contact information or become a potential customer

It doesn’t matter what kind of action you want people to take or what kind of call to action you’re employing; just make sure it’s properly communicated when your video ends. You may achieve great results if you focus on all of these elements.

Conclusion

Introduction videos are known for bringing remarkable change to the brand’s performances, and an increase in their sales 10 times than usual. It allows your audience to better understand and feel your business. All you need to do is to follow the tips mentioned in this article and you’d be able to make an outstanding intro video for your brand.

Tips,

12 TOP-RATED VIDEO EDITING LAPTOPS IN 2021 THAT FEATURE 4K DISPLAY

Are You Looking for The Best Video Editing Laptop?

Having the skills to record a video is not something everyone possesses, whether you are a professional videographer who loves to create amazing videos and follows the latest video trends after recording the perfect footage what comes next is editing that footage in the most mesmerizing way. Or even if you’re an animator who provides video animation services to his clients a laptop that is designed to especially edit the videos can make the job easier for you. Creating animations and editing videos require certain skills you may never master if you don’t have the right gear to work with.

List of 12 Top Rated Video Editing Laptops:

These Are 12 Amazing and Top-Rated Laptops for Video Editing That Will Suit All Budgets

  1. Acer Aspire E15
  2. Acer Predator Helios 300 High-Performance Laptop
  3. ASUS M580VD EB54 15” Slim and Light
  4. ASUS ROG Strix GL703GE (17.3”) Laptop
  5. ASUS Vivo Book Pro 15
  6. Asus ZenBook UX330UA
  7. Dell Inspiron i7577-5241BLK
  8. Dell XPS 15
  9. MacBook Pro 15
  10. Microsoft Surface Book 2 (15’’)
  11. MSI GT75 Titan 17.3”
  12. MSI GE63 Raider

1.    Acer Aspire E15

With an eighth-era Intel Core i5 quad-core processor running at 3.4GHz, Acer AspireE15 can be appropriately titled the “FINEST PC FOR VIDEO EDITING IN A BUDGET”.

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The workstation has a price tag of only $600, but this sticker price is not indicative of its full specs. This laptop is the best for editing videos and has DDR4 8GB RAM. It also comes with a 256GB SSD.

Acer Color Blast technology also makes it possible to see clearly through the 15.6-” LED illuminated display.

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2.    Acer Predator Helios 300 High-Performance Laptop

The New Acer Predator Helios 300 is great for editing high-quality videos. It’s also affordable and has real gaming features.

It comes with an HD Monitor of 15.6-” widescreen. This board is a true 1080p IPS board that will complete your video editing.

Although it is a gaming computer, the performance of this PC makes it worthy of being on top of this list.

It is controlled by an Intel processor Core i7 quad-center lake, 16GB RAM, and 1060 6GB NVidia’s GeForce illustrations. This incredible laptop is capable of handling all video editors in terms of editing videos by allowing you to edit 1080p or 4K videos with ease.

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3.    ASUS M580VD EB54 15” Slim and Light

The new Asus M580VD is best for editing videos, what makes it unique is that it’s a pocket-friendly device.

For the students that study Film making or anyone who upload videos on YouTube, this becomes an ideal workstation and comes to aid with its editing features.

It features the Intel Core i5 7th era processor and direct 8GB RAM. This PC will not seem to be overly powerful than other PCs. However, it’s great for exploring your controlling and playing abilities around the videos.

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4.    ASUS ROG Strix GL703GE (17.3”) Laptop

The New GL703GE workstation is ideal for those that are looking to work with larger displays. It has a 17.3-” HD IPS 120Hz display has a lightning-fast 3ms response time.

Even though a high invigorate won’t aid in editing high-quality videos, but it can smoothen out all the variations and advance your video editing skills.

It features a Hexacenter i7 Intel processor on top of that it has Ti illustrations of NVidia GeForce 1050 to enhance your video editing skills.

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5.    ASUS Vivo Book Pro 15

The Vivo Book Pro 15 has achieved a lot of fame in photo editing laptops classification. It is unquestionably the best video editing laptop. This PC’s best feature is its sharp and energetic display.

It comes with an Intel i7 processor which is a quad-core processor and 16GB of RAM. Also, it has a dedicated NVIDIA discrete design card GTX 1050 which gives you a lot of control over the illustrations.

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6.    Asus ZenBook UX330UA

Surface Pro 2 15 and The MacBook Pro 15 that has a Touch Bar are our top laptops for video editing. Both of these machines are extremely expensive.

The people who have just started with their careers in this field or are in the middle of their studies both of these powerful devices can be very expensive, they might not have the money or the need to buy these machines.

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We suggest you a laptop that will help you save money. It may not be the best PC, but it will take care of your business and fulfill all the studies’ necessities.

Asus ZenBook UX330UA is the ultimate laptop for editing videos, the best choice for students and beginners.

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7.    Dell Inspiron i7577-5241BLK

The New Dell laptop is a powerful machine for editing videos, it features a strong seventh-era processor of an Intel quad-core processor with NVidia GeForce GTX1060 illustrations coprocessor.

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This PC can handle 1080p or 4K editing tasks very easily.

It has all of the necessary ports and sockets, including a Thunderbolt USB, and a Type C that can support a single 5Kor double the 4K output.

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8.    Dell XPS 15

The Dell XPS15 clamshell computer has been a favorite compact workhorse and the most popular laptop for editing videos. It is extremely well built, with an aluminum undercarriage that supports the console deck made of carbon fiber. It has the seventh-generation quad-center Intel i7-7700HQ CPU.

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This laptop is an ideal product for editing high-resolution videos and can be used to program videos as well. Its 45-watt processor gives you full control when editing videos. Nvidia GeForce GTX1050 GPU on the new XPS 15 will greatly assist you with programming execution and live editing.

Even with that much power, Dell has a huge 97-watt-hour battery option to keep you going.

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9. MacBook Pro 15

Since Adobe’s Premiere line of video editing features has shifted to become an industry standard. Likewise, Apple has finally also presented Cut Pro X which is on the rise again and is being considered as the best video editing laptop in 2021. This implies that the MacBook Pro 15 holds its standard and a higher place in the hearts of innovative experts that are animators and videographers.

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The final product Pro X is an efficient and effective video editing laptop since it renders much faster on the Mac than the premieres Pro, therefore you can attain a few incredible executions. And due to all of its incredible features, it adds ups making it the best choice for any hiring a reputable video production company to ideally use.

The New MacBook Pro 15 is a top-of-the-line video editing laptop in terms of performance and keeping your data secure. It has an Intel i7-7820HQ quad-core processor, around 16GB of fast RAM, and around 2TB of fast PCIe SSD storage. Real-time editing and encryption can be aided with a specialized AMD Radeon Pro with 560 GPU.

In terms of performance, the MacBook Pro 15 is the greatest video editing laptop and will keep you safe. It’s equipped with Intel’s seventh-generation quad-core i7-7820HQ processor, around 16GB of fast RAM, and around 2TB of fast PCIe SSD storage. A dedicated AMD Radeon Pro 560 GPU can assist with real-time editing and encryption.

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10.  Microsoft Surface Book 2 (15’’)

Microsoft offers a range of innovative and premium laptops these include convertible PCs that can be transformed into notepads from tablets.

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Surface Book 2 is the latest cycle of the company’s creative PC. It features a remote display, which increases execution and holds the solid clamshell form and thin tablet.

The Surface Book 2 15” is the best convertible video editing tool it allows you to choose from a 13.5-” or a larger 15-” version.

This laptop is the best video editing laptop. It uses Intel’s eighth-aged quad-core processors. These processors are efficient while performing the usual work, and perform well when they are running at maximum speed.

The Surface Book 2 15’s only choice for an end display is the i7-8650U, which can lift to 4.2GHz Max Turbo.

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11.    MSI GT75 Titan 17.3”

The second MSI laptop is included in our list of the top video editing machines. This machine has an advanced tinted plan for gaming, and fabricate quality.

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Although MSI Titan is a gaming computer, its performance would be more supported if we called it a “workstation Laptop”. It is the most expensive and effective PC on our list.

MSI Titan has a DDR4 RAM of 16GB that can be upgraded to around 64GB. It is not a typical thousand-dollar PC equipment.

These are the GPU and workstation review CPUs that are used on PCs designed to meet the most demanding processing requirements like 3D demonstrating or CAD. They are also best for 4K and cutting-edge 8K video editing.

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12. MSI GE63 Raider

In the gaming category, MSI stands out to be the most recognizable brand among other PCs. The MSI GE63 Raider is the slimmest and most elegant workstation that you can buy.

This PC is in control of an eighth-generation Intel Core i7-8750H Hexacenter processor. It has a large 16GB RAM which is more than enough for video editing.

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The MSI GE63 Raider houses NVIDIA’s latest GeForce GTX 1060 6-GB GDDR5 design card with some unique features like hostile to the Phantom key and Steel Series complete-shading illuminated console & hostile to the Phantom key. Which makes this PC a beast when it comes to gaming and a great choice for editing purposes.

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Tips,

Benefits Of Hiring A Reputable Video Production Company

Precisely! Videos work like a charm and they have several benefits. Hence, the next question to ask yourself is, how do I get my business on this freight train to advance successful advertisements? To achieve such, you have two choices to opt from. Either you can try to create videos on your own, which is a much austere process than one may consider. And, if not that, you can also hire a professional video production company to get the job PERFECTLY done for you.

Indeed, video production can seem straightforward in theory. Simple craft an idea, shoot it, and voila, that’s it. Whereas, in actuality, it is rather much more complicated. In today’s time, with all the advancements, it is no shock that our era has become way modern, and everyone, including kids, can easily notice the difference between a well-lit, well sounded and a well thought out video. In comparison to, a shoddy, poorly produced scraped together attempt of a video is also as quickly noticed and ignored.

The Need for Video Production Companies

Several studies state that regardless of your business, the need for it to adapt to an effective video marketing strategy is a must to stay competent in this advancing era. Since every industry, today is highly competitive, and at each stage, if a business cannot stay relevant, its survival is nearly impossible.  Using videos for marketing or any other purpose helps a business to grow 49% faster than those who do not adapt to videos. This indeed is a massive jump for any company, especially when reviewing its progress.

This is a key pointer to explain why businesses today so heavily rely on video production companies. Since they not only offer the advantage of attracting your targeted customers in the most engaging manner while also keeping your business relevant in the industry, it also has the essence to create a lasting expression in the market for years depending on the potential of your video production. This is precisely why businesses widely opt for competent video production to cater to their video production aspects to attain the best in every possible manner.

In addition, it is also a commonly known fact that videos are 1200 times more likely to be shared than links or texts combined. Since, on average, more than 90% of the time, a mobile user shares videos with others which is the primary mode through which consumers are attracted towards the business.

The Video Production Company That Offers You Everything

Also, introductory emails that feature videos inspire an approximate 96% increase in clicks. Whereas another major factor so many businesses today opt for competent video production companies since when the information in a video is projected efficiently, it indeed has the potential for the audience to retain everything stated in that one minute in the most sufficient manner unlike any other method applied! The best part is that our brain processes a video 60,000 times faster than texts. And, availing professional assistance from a renowned video production company such as Animation Iconix goes a long way in terms of providing a positive impact for your business.

Conclusion

So, yes, go ahead and incorporating videos into your brand if you haven’t yet. The benefits of associating with a highly competent company such as Animation Iconix is countless. Animation Iconix will prove beneficial for you in several ways, especially in two ways: Firstly, to improve your company’s revenue and secondly to enhance your brand visibility which is exactly what every business today desperately needs and requires to survive within their relevant industries.

 

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