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Top 5 Reasons to Use Animated Videos for Business Marketing

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing with California Video Marketing Companies, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing video, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

1.   Clear and precise storytelling

Have you ever seen a video that just kept prolonging the main message? Well, that’s exactly what Animated Videos aim to change. Animated videos are beneficial because of how precisely a business can market themselves and get their messages across without beating around the bush. Let’s assume that a hospital would like to make a video to investors to place their faith in expensive equipment. A Healthcare Animated Video would make things easier for both the presenter and the viewer because of how easily a business can present its data visually in an engaging manner. And all this can be done even if the video is only a minute long. And thanks to the possibility of presenting infographic data on the video, a large number of facts and figures can be shown on the video while the narration makes it easier for viewers to absorb the information without straining their minds.

2.   Easy to make & Budget Friendly

If you’ve ever taken the time to visit a video shoot for a commercial, you’ll know that to shoot a simple 15-minute advertisement, an entire production crew would be required. This includes set designers, directors, producers, actors, and many other people. All of which would have to devote their entire day and be paid huge sums of money for a measly 15-minute-long video. On the other hand, creating an animated video would be much easier and cost-efficient for the same commercial. The only crew required would be an animator, writer, and voice-over artist. That’s all. Although it might require more time to put in the final touches, creating an animated video is nowhere near as hectic as shooting a video commercial.

3.   No Restrictions & Endless Possibilities

Another reason that animated videos should be considered over real-world videos is that the latter is limited by arbitrary things such as the laws of physics, personal preferences, and other small factors. While on the other end of the spectrum, animated videos allow you to make your characters do things that seem impossible. For example, Red Bull often uses animated video ads in which their main character sprouts wings and flies off into the sunset after taking a sip of the tasty drink. Now imagine how exhausting and time-consuming it would be to make a real human sprout wings that seem believable to the audience. The level of detail required would simply be too much for small businesses to get right within their budget. Animated videos allow brands as big as Red Bull to make engaging ads, which is why we believe that they are the best choice for any brand that wants to make their products seem enticing without emptying their wallets on a simple advertisement.

4.   3D Animation Quality Has Improved

A few businesses may be pondering over the graphic quality of animated videos versus real-world videos. But that’s only because of a lack of knowledge about the animations industry. Over the last 5 years, animation has become almost life-like and is being used in many different ways. Take gaming for example. It is a field that is filled to the brim with animations that capture the attention of its users by placing them in an animated world that seems almost as real as their actual life, except for being better in several aspects.

3D animation has come so far from the days when a face would just seem like a drawing. Today, animated videos are capable of showing human faces with a few slight contours thanks to motion-capture technology. Furthermore, even amateur animations can be made to look like real human beings thanks to animation engines like Unity 3D. It would be foolish to say that animations can’t keep up with real-world content. On the contrary, the opposite just might be true; real-world videos simply can’t keep up with 3D animations today.

Conclusion

Many businesses want to market themselves to larger audiences in the 21st century, but some just don’t have the resources. And while some do have the resources, they lack the awareness to know about the various technologies that are out there for them to use. Although the last century has focused entirely on video content, far too great of a share has been given to real-world videos. And that is about to change soon, thanks to 3D animation.

Animated videos continue to engage audiences around the world thanks to the unrestricted possibilities it allows content creators to play with. And not only that, but animated videos are also far easier to create and edit if necessary. That too without putting too big of a dent on a company’s marketing budget.

Many content creators are happy with the current level of precision that Animated Videos provide when it comes to storytelling and advertising businesses. Although, the fun doesn’t stop there. The Animated Video industry is sure to leap bounds ahead of more conventional video-graphic mediums with the emergence of Virtual & Augmented Reality. Whether a business chooses to adapt to the changing times is up to them, but the evidence speaks for itself.

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Animated Videos,

Key Elements That Will Result in an Incredible Website Introduction Video

Intro videos show what your business is about in a manner that words alone cannot. Rather than discussing how your product or service works in long, complex language, you may illustrate it in a few short steps. The opening video informs the audience about your product/service and company while also establishing the tone for your brand and the remainder of your content. Assistance from an introduction video production company can be very helpful indeed and it has almost become a trend. Their assistance helps entities to swiftly convey their business’s idea, product or service to their
targeted audience while keeping them entranced and interested.

These videos also encourage visitors to spend more time on your website by keeping them engaged with the content on the page. They’ll be more likely to visit pages other than your site’s homepage after watching your video to learn more about your products and services because they’ll feel more connected to your company.

While it is true that videos have a significant beneficial influence on virtual enterprises, they are also sometimes overlooked by customers because they are available on nearly every other online platform. We have mentioned a few main suggestions in this article that will work best for you in order to make your Introduction video distinctive and recognizable.

  1. Understand The Purpose of the Video
  2. Relevant Background Music
  3. Quality of The Video
  4. Length of The Video
  5. Call to Action

Understand The Purpose of the Video

The most crucial element that needs to be considered before creating an introduction video is to have a complete understanding of the purpose of the video. The reason this is so crucial is so you could set the tone of your video accordingly. If your video isn’t relevant to the purpose of your business or if it’s unable to attract your targeted audience, then it means that all the efforts and time invested in the video have been wasted.

Hence it is important to first analyze each and every edge of the business and the audience before moving onto the productions of the video. An introduction video works as a guidebook to the visitors this is why it should reflect the primary purpose of the business in the first place.

Relevant Background Music

Music plays a vital role in videos as it is able to touch the emotions of people. Music develops a certain kind of interest which is undoubtedly a plus point when it comes to attracting customers to the business. As soon as the music enters our brain, it is more than able to trigger pleasure cores that are prone to release dopamine.

But having too much music in a video can also result in unsatisfactory results as it can offend the viewers or give them a gesture of unprofessionalism. In the introduction video of your business always use calm music or low tones that make the viewers feel comfortable. These low tones will make your viewers realize the professionalism in your video, as well as boost the smoothness of transitions between different scenes and ideas that are incorporated in the video.

Quality of The Video

While creating a video that represents your brand make sure you don’t compromise on the quality. You should rather go beyond your limits to improve the quality of your video, so you can give your customers the best visual presentation. The quality of the video is the most important aspect of any video as poor quality will only make your brand look ordinary or not worthy amongst your competitors.

Customers and visitors of your website will also get a negative perception of your brand because of the poor quality of your video. Therefore, always consider using the best gear to shoot the video and the best tools that are required for the production. Even if you’re going to bring your team and office in front of the camera, make sure everyone is dressed well or looks good and the area is immaculate to shoot a video.

Length of The Video

The biggest mistake that most brands make with their introduction video is not trimming the length of the video. when it comes to an introduction video animation company always remember that the audience is not watching it for entertainment. They are watching it to educate themselves about your brand/products or services so the shorter and precise it is, the better it is for your brand. People on the internet avoid or ignore watching such videos that are lengthy as the longer videos are always boring and time-consuming.

So, in order to maximize the impact of your intro video, it is important to make sure that the video is short.  In order for you to capture and preserve their consideration, your video must be between 2 and 3 minutes long.

Feature Call to Action

Having a well-structured animated video is not the only thing that needs to be taken care of as it won’t matter if you aren’t directing your audience to the next step. Avoid abandoning them or leaving them in the dark about how to reach you. A Call-to-Action should be included at the end of your website’s introduction video.

call to action is the action you want your viewers to take after they’ve seen your video. The ultimate objective of this feature is to get site visitors to give you their contact information or become a potential customer

It doesn’t matter what kind of action you want people to take or what kind of call to action you’re employing; just make sure it’s properly communicated when your video ends. You may achieve great results if you focus on all of these elements.

Conclusion

Introduction videos are known for bringing remarkable change to the brand’s performances, and an increase in their sales 10 times than usual. It allows your audience to better understand and feel your business. All you need to do is to follow the tips mentioned in this article and you’d be able to make an outstanding intro video for your brand.

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