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Animated Videos,

Top 5 Reasons to Use Animated Videos for Business Marketing

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing video, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

Business marketing has become a very diverse field over the past few decades. Originally a field dominated by business school graduates, it has grown to include copywriters, producers, actors, and now even animators. This is mainly thanks to the media industry bringing about several technological advancements over the past few years. Take the famous Marlboro man for example. The original clip was short, precise, and yet able to accurately get the main message across. Even though many people have tried to replicate that form of clarity in their videos, it’s safe to say that doing so wasn’t possible for ordinary businesses because of a lack of financial ability. But now, thanks to the Video Animation industry, things have changed. And because of those changes, we are here today to tell you why you should consider employing Video Animation Services to help make your next marketing video, so here are the Top 5 Reasons to Use Animated Videos for Business Marketing.

1.   Clear and precise storytelling

Have you ever seen a video that just kept prolonging the main message? Well, that’s exactly what Animated Videos aim to change. Animated videos are beneficial because of how precisely a business can market themselves and get their messages across without beating around the bush. Let’s assume that a hospital would like to make a video to investors to place their faith in expensive equipment. A Healthcare Animated Video would make things easier for both the presenter and the viewer because of how easily a business can present its data visually in an engaging manner. And all this can be done even if the video is only a minute long. And thanks to the possibility of presenting infographic data on the video, a large number of facts and figures can be shown on the video while the narration makes it easier for viewers to absorb the information without straining their minds.

2.   Easy to make & Budget Friendly

If you’ve ever taken the time to visit a video shoot for a commercial, you’ll know that to shoot a simple 15-minute advertisement, an entire production crew would be required. This includes set designers, directors, producers, actors, and many other people. All of which would have to devote their entire day and be paid huge sums of money for a measly 15-minute-long video. On the other hand, creating an animated video would be much easier and cost-efficient for the same commercial. The only crew required would be an animator, writer, and voice-over artist. That’s all. Although it might require more time to put in the final touches, creating an animated video is nowhere near as hectic as shooting a video commercial.

3.   No Restrictions & Endless Possibilities

Another reason that animated videos should be considered over real-world videos is that the latter is limited by arbitrary things such as the laws of physics, personal preferences, and other small factors. While on the other end of the spectrum, animated videos allow you to make your characters do things that seem impossible. For example, Red Bull often uses animated video ads in which their main character sprouts wings and flies off into the sunset after taking a sip of the tasty drink. Now imagine how exhausting and time-consuming it would be to make a real human sprout wings that seem believable to the audience. The level of detail required would simply be too much for small businesses to get right within their budget. Animated videos allow brands as big as Red Bull to make engaging ads, which is why we believe that they are the best choice for any brand that wants to make their products seem enticing without emptying their wallets on a simple advertisement.

4.   3D Animation Quality Has Improved

A few businesses may be pondering over the graphic quality of animated videos versus real-world videos. But that’s only because of a lack of knowledge about the animations industry. Over the last 5 years, animation has become almost life-like and is being used in many different ways. Take gaming for example. It is a field that is filled to the brim with animations that capture the attention of its users by placing them in an animated world that seems almost as real as their actual life, except for being better in several aspects.

3D animation has come so far from the days when a face would just seem like a drawing. Today, animated videos are capable of showing human faces with a few slight contours thanks to motion-capture technology. Furthermore, even amateur animations can be made to look like real human beings thanks to animation engines like Unity 3D. It would be foolish to say that animations can’t keep up with real-world content. On the contrary, the opposite just might be true; real-world videos simply can’t keep up with 3D animations today.

Conclusion

Many businesses want to market themselves to larger audiences in the 21st century, but some just don’t have the resources. And while some do have the resources, they lack the awareness to know about the various technologies that are out there for them to use. Although the last century has focused entirely on video content, far too great of a share has been given to real-world videos. And that is about to change soon, thanks to 3D animation.

Animated videos continue to engage audiences around the world thanks to the unrestricted possibilities it allows content creators to play with. And not only that, but animated videos are also far easier to create and edit if necessary. That too without putting too big of a dent on a company’s marketing budget.

Many content creators are happy with the current level of precision that Animated Videos provide when it comes to storytelling and advertising businesses. Although, the fun doesn’t stop there. The Animated Video industry is sure to leap bounds ahead of more conventional video-graphic mediums with the emergence of Virtual & Augmented Reality. Whether a business chooses to adapt to the changing times is up to them, but the evidence speaks for itself.

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